The Chloe brand was established in 1952 by Gaby Aghion, a Parisian of Egyptian descent. Turning her back on the impersonal staid of fashions of the Fifties, she used fine fabrics to create a soft, body-conscious garments that she referred to as "luxury ready-to-wear."
Now an icon for the brand, the Bracelt Bag was launched in 2001. Inspired by the bracelets worn by by women in India, it gracefully transposed the bracelet shape into an embroidered handbag of many colors and materials, decorated with strass.
For 2010 Festival Colbert in Dubai, an exclusive design was unveiled: a satin version of the Bracelet Bag, delicately embroidered with crystal beads.
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